Benefits of Multiple Waves of EEM Research

We live in an era that values immediate satisfaction. Modern technology has made everything from food to entertainment available within seconds. Yet, even today, certain things are better when they take a little more time. Employee engagement is one of those items. A long-term, outcome-based approach is useful for improving employee engagement. By examining the experience of one company, Coca-Cola Hellenic, you can see the benefits of doing multiple waves of employee engagement research.

To explore how companies are improving employee engagement around the globe, let’s take a look at Coca-Cola Hellenic, a company that has done multiple waves of employee engagement research. Coca-Cola Hellenic is an international bottler of non-alcoholic beverages that operates in 28 countries. Their business is people-intensive and executives at Coca-Cola Hellenic have recognized that employee engagement is key to meeting their goal of being the undisputed leader in all of their markets.

In an initial wave of research, Coca-Cola Hellenic employees were surveyed to establish baseline engagement and to identify key drivers of engagement. The analysis identified a clear set of suggested actions to improve engagement.

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