Tuesday, November 17, 2009

Leadership and Communication: How to Improve Communication Between Managers and Executives

In his bestselling book E-myth Mastery, business writer Michael E. Gerber highlights five essential qualities for entrepreneurial success:

  1. Concentration
  2. Discrimination
  3. Organization
  4. Innovation
  5. Communication

Of these, only the final tool, communication, is used by every employee in an organization. Knowing this, many companies provide communication training for customer-facing employees. Others may educate frontline supervisors on how to communicate procedures and policies to their charges. Effective communication is essential for nearly every employee, regardless of role or rank. This article will explore how to improve communication between managers and executives, who generally spend far more time training others on how to successfully communicate than they do polishing their own communication skills.

For the full information see: Employee Engagement Blog

Tuesday, November 3, 2009

Earn More Business From Current Clients: 4 tips for up-selling and cross-selling existing accounts

As we recently discussed, long-term customers provide many financial benefits to your company. In fact, strengthening current accounts is one of the most effective methods of boosting profits. Recruiting new clients usually costs a pretty penny, so many world-class organizations focus on increasing up-selling and cross-selling to current customers instead. Unfortunately, many salespeople avoid these techniques because they are afraid that suggesting additional products or services could scare off customers. However, as long as you follow a few basic strategies, as outlined below, you can successfully cross-sell and up-sell to your current customers.

1. Identify the Roles of Individuals in the Buying Process.
2. Learn from your customer throughout the buying process.
3. Increase Employee Engagement to Wow the Customer
4. Map opportunities for cross-selling and up-selling to your clients.

For the full article and Descriptions see the Employee Engagement Blog